Joining the revelry in three of the biggest celebrations in Visayas, Camella, the country’s most trusted and largest homebuilder, festively kicked off 2019 by adding vibrance to this year’s recently-held Sinulog, Ati-Atihan and Dinagyang Festival through its newly launched Camella Caravan — a special project slated to run the entire year.
Millions of tourists flocked to Cebu, Aklan and Iloilo to take part in the religious and cultural festivals which were all held in honor of the Child Jesus or Santo Niño. Aklan’s Ati-atihan Festival and Cebu’s Sinulog festival, were both held simultaneously last January 20 while Iloilo’s Dinagyang Festival took place on January 27. Camella Caravan amplified this year’s merrymaking through special offers, active sponsorship and participation.
With Camella Caravan, clients who availed and made home reservations in any of the Camella properties in Cebu, Aklan and Iloilo enjoyed exciting freebies and various special housing promotions, from grocery packages, free tiles and free bank charges, to an outright discount as much as 200,000 pesos. In Aklan, ready for occupancy house units were also offered at a 5-percent discount. Camella merchandises such as fans, keychains, tote bags and “Esang” stuffed toys were also given away to lucky winners of the various games lined up at the Camella booths.
“For 2019, Camella seeks to further champion community pride among its stakeholders by highlighting the beauty of its communities, and at the same time, by promoting local tourism industries, the people and their culture. Camella Caravan is more than just driving brand visibility. It’s a crucial instrument to achieve our long term goals as a housing brand. Through this project, we are happy and delighted to be part of such lively, meaningful festivities that celebrate Filipinos’ profound beliefs, diverse roots and rich heritage”, Camella Visayas Division Head Rochelle Alpasan expressed.
Camella Caravan, a special component of Camella’s 2019 brand campaign, ensures the achievement of the company’s goal to actively help contribute vibrance to local tourism industries. Through this activation strategy, Camella is scheduled to take part in local events and festivals all over the country to elevate the overall experience of locals and festival goers.
“Camella Caravan is just one of the many special projects that Camella has lined up for this year. Local authorities and the people can expect more from Camella Caravan in the following festivals and events because we plan to make this a bigger, better project that everyone can look forward to,” Ms. Rochelle added.
In Visayas, Camella has established an enviable reputation with almost 20 house and lot developments. It is the flagship brand of Vista Land and Lifescapes and the country’s largest homebuilder, with almost 500,000 homes built to date. Camella’s presence now spans in 47 provinces and in 145 cities and municipalities.