BRAND HISTORY

With over four decades of expertise in the industry, Camella has established itself as the true Filipino housing brand. From a single community, Camella now has townships found in 47 provinces and 149 cities and municipalities across the nation, housing around half a million families. With more decades ahead, Camella remains steadfast in its vision of bringing every Filipino family home to their dream life.

Camella, as a brand, has evolved so much throughout its existence in the real estate industry. It all started in August 1977, as a gravel and sand business founded by the tycoon Manuel better known as Manny B. Villar, who later ventured into house construction through Camella with the mission of providing Filipino families with affordable housing.

Camella also envisions a future of bringing more Filipino families home to their dream townships that foster family values and build a strong sense of community.

From its first Overseas Filipino Worker homebuyer, Camella has now established itself as the top-of-the-mind home and community brand with an aspirational value.

Camella derives its name from a flower called Camellia, an attractive evergreen shrub that is highly valued for its exquisite blooms. Like its moniker, Camella has now become a high flowering real estate brand with over half a million beautiful houses built blooming in the best parts of nature all over the country.