Camella, the Philippines’ most trusted and preferred housing brand, concluded 2025 with sustained expansion, portfolio diversification, and market strength—reinforcing its dominance as a growth driver within the national real estate sector.
The flagship brand of Vista Land, the country’s leading integrated property developer, Camella remains dedicated to delivering residential communities that support the lifelong dream of homeownership while creating a long-term asset for Filipino families. Its house-and-lot developments are positioned not only as forever homes but also as households for generations, built on a legacy of value.
Geographic expansion and market coverage
Camella expanded its archipelagic footprint during the year through the quarterly unveiling of residential communities across cities and corridors in Luzon, Visayas, and Mindanao—targeting locations with improving infrastructure, growing populations, and strong investment fundamentals.
Camella introduced Belfelice in Metro Vigan, Ilocos Sur, marking its entry into a culturally significant, tourism-driven destination, alongside Camella Solano in Solano, Nueva Vizcaya, and Arezzo and Sonvielle in Urdaneta, Pangasinan, to address rising demand in North Luzon.
This movement extended into Tarlac, with Lucelia and Soleado in Tarlac City and Amandea in Capas, broadening access to residential communities supported by industrial activity. Central Luzon was further strengthened by Granvida in Baliwag and Belterre and Solenea in Santa Maria, Bulacan—house-and-lot developments aligned with urban spillover and strong connectivity to Metro Manila.
One of the most active regions in the country, Camella launched Tudor Square in Tanza, Cavite, and Altamira in Silang, Cavite, emphasizing its presence in high-absorption regions. In Batangas, Azurri in San Juan and Galini in San Pascual addressed both lifestyle-led and employment-enriched demand. At the same time, Monteia in Tayabas, Quezon Province, solidified its reach in South Luzon.
Outside Luzon, Camella advanced its strategy with Orilla in Dumaguete, Negros Oriental; Montevia in Cebu City, Cebu; Aurentia in Butuan, Agusan del Norte; and Courtyard in Pagadian City, Zamboanga del Sur, sustaining innovation and progress across Visayas and Mindanao.
Portfolio development
The Philippines’ largest homebuilder continued to refine its products to address evolving household structures and homebuyer preferences. The launch of three-storey residential and mixed-use models, Tiara and Chiara, responded to requirements for flexible spaces that accommodate extended families, home-based work, and small- to medium-scale commercial consumption.
New home models Fiona, Giana, and Hera were introduced to support multigenerational living, reflecting Filipino family dynamics while maintaining functionality, efficiency, and livability. Camella also expanded its lots-only offerings, catering to investors seeking lasting appreciation and phased flexibility. This diversified portfolio enables the company to serve multiple markets while maintaining occupancy, stability, and capital preservation across its residential communities.
Community relations
Camella maintained consistent and comprehensive engagement with residents and business partners through coordinated national and regional initiatives. National Camella Day marked the continuing relationship with families and communities, while Haraya: A Legacy of Fulfilled Dreams highlighted the role of homeownership in household development.
The year concluded with Christmas Around the Islands with Camella, strengthening partnerships with homeowners, investors, and institutional alliances through on-ground activations such as the Christmas Lighting Event and the Homecoming Fair.
Synergy, shared successes, and stewardship
The momentum of Camella in the Philippine real estate was reinforced by its active participation in key Vista Land platforms that aligned strategy, sales networks, and sustained synergy throughout the country.
At the Sandiwa Sales Conference and Awards 2025, Camella aligned lifestyle and leadership around performance priorities while recognizing excellence among its business partners. This continued at the Lifescapes Expo2025, where its house-and-lot developments were showcased alongside the broader portfolio. At the same time, VLink, Vista Land Sellers Recruitment and Accreditation Program, further supported engagement and enrichment among real estate professionals.
Switching Off for a Sustainable Future with Vista Land underscored the commitment to environmental stewardship, integrating sustainability practices into sales platforms and emphasizing responsible development across residential communities.
Camella recognized the discipline, dedication, and results of its regional business partners through a series of semi-annual sales awards. Alab celebrated strong performance in North Luzon, Central Luzon, and Mega Manila while Siklab, Liyab, and Dilaab honored real estate professionals who drove market penetration, strengthened local presence, and provided homeownership opportunities across diverse cultures and communities.
Industry recognition
The landmark leadership of Camella was recognized at the DOT Property Southeast Asia Awards 2025, where it was named Best Mid-Range Developer, an affirmation of its scale, scope, consistency, and contribution to Philippine real estate.
As it enters the coming year, Camella remains committed to purposeful planning, disciplined development, and extensive expansion, delivering residential communities attuned to the demands of tomorrow while transforming timeless dreams into tangible realities for generations of Filipino families nationwide.
A home for generations
Camella is the flagship brand of the Philippines’ largest integrated property developer, Vista Land, providing 1,250 beautifully designed communities across 49 provinces and 147 key cities and municipalities.
Camella, the leading and preferred housing brand with the widest geographic reach, builds thriving communities that embody innovation and progress, with family and community life at their center, creating a legacy of value for generations to come.
To know more about Camella house-and-lot developments, visit www.camella.com.ph or follow @CamellaOfficial for news and offerings. Make your forever home a reality today!
