As the residential market matures, housing preferences are increasingly informed by long-term usability and adaptability. Premium living at present is no longer defined solely by scale or scope, but by the capacity to support multiple life stages under one roof. In response to this shift, Camella, the Philippines’ largest homebuilder, is showcasing the Prestige Home Series to address the growing demand for multigenerational living.
Positioned for Filipinos seeking expansive living spaces and enhanced value, the Camella Prestige reflects changing household structures and the growing importance of homes that serve as long-term family assets. Through considered planning, spacious layouts, and flexible configurations, its house-and-lot offerings are designed to remain relevant across generations.
A market-led approach
Camella Prestige house models, named Fiona, Giana, and Hera, offer floor areas ranging from approximately 140 to 170 square meters on lot sizes starting at 130 square meters. These dimensions allow families to allocate distinct spaces for different generations while maintaining common areas that support interactions and routines.
Living and dining layouts are mapped out with flexibility in mind, accommodating both everyday living and larger family events. Kitchens, often with provisions for auxiliary preparation and cooking areas, recognize the social role of shared meals in Filipino households. Outdoor features such as balconies, patios, front and back yards, pocket gardens, and two-vehicle carports extend usable space while accommodating practical needs.
The logic behind Camella Prestige is anchored in a modern reality: multigenerational living is no longer peripheral—it is becoming central to Philippine housing demand. While deeply rooted in family culture, this living arrangement has gained renewed interest amid rising property values, urban density, and evolving economics.
Data from the Philippine Institute for Development Studies (PIDS) indicate that extended households increased from 25 percent in 1990 to 29 percent in 2020, while nuclear homes declined from 71 percent to 61 percent during the same period. This structural change reflects how Filipino families are adapting—choosing to live together across generations to share resources, strengthen support systems, and secure long-term stability.
Bangko Sentral ng Pilipinas (BSP) data show residential property rising by as much as 6.5 percent year-on-year as of 2022. In this built environment, multigenerational living offers a pragmatic advantage: it enables families to access premium locations and treat real estate as both an investment and an inheritance.
Housing as continuity, not compromise
As Filipino families prioritize longevity over transience, residential choices are shaped by this desire. Multigenerational living is no longer perceived as a compromise but as a conscious choice for shared security, sustained support, and a lasting legacy.
Through the Camella Prestige Home Series, the Philippines’ most trusted and preferred housing brand positions itself at the intersection of tradition and foresight, addressing a market that prioritizes permanence and practicality in equal measure. These house models are crafted not just to meet immediate demand but to remain resilient and responsive through decades of family and community life.
In a continually shifting residential landscape, Camella Prestige Home Series underscores a fundamental truth: the most enduring homes are conceived not only for individuals, but for generations.
A home for generations
Camella is the flagship brand of the Philippines’ largest integrated property developer, Vista Land, providing 1,250 beautifully designed communities in 49 provinces and 147 key cities and municipalities.
Camella, the leading and preferred housing brand with the widest geographic reach, builds thriving communities that embody innovation and progress, with family and community life at their center, creating a legacy of value for generations to come.
To know more about Camella and its house-and-lot developments across the islands, visit www.camella.com.ph and follow @CamellaOfficial for news and offerings. Make your forever home a reality today!
