Camella transformed its thriving communities nationwide into celebrations of imagination, inspiration, and innovation with Haraya: A Legacy of Fulfilled Dreams, a two-week campaign that honored the 48-year journey of the most trusted and preferred name in Philippine real estate.
Honoring its legacy of turning the aspirations of countless Filipino families into addresses they proudly call their own, the festivities spanned the archipelago and culminated in an anniversary weekend that combined novelty and nostalgia. Homeowners, investors, and business partners gathered in spaces alive with childhood games, platforms that traced breakthroughs to triumphs, open houses that offered new beginnings in forever homes, and knowledge-sharing sessions designed to equip attendees for the opportunities ahead.
Future-ready living
The two-part Home Hacks and Techs webinar, presented in collaboration with Megahit Global Solution (MGS) Philippines, introduced homeowners and business partners to practical home automation solutions. Discussions on ‘Security that Adapts to Every Age’ explored how smart locks can provide personalized, keyless access for every family member—from the youngest to the most senior—while ensuring convenience and peace of mind. ‘Future-Proofing the Family Home’ emphasized how features such as remote access, mobile alerts, and guest permissions enhance security and long-term property value. The webinar, which also gave away a 55 percent discount for all purchases made by attendees within the month of August, demonstrated that modern upgrades are not about fleeting trends, but about building forever homes that grow with their residents.
A celebration in motion
The Filipino Childhood Fun Run, Takbong Haraya, brought back the laughter and camaraderie of laro ng lahing Pilipino, making familiar routes into playful corridors of memory. Themed zones for heritage games such as patintero, tumbang preso, sipa, and piko encouraged families to pause and play—a reminder that hope will always find a home in Camella.
Morning runs welcomed the sunrise with crisp air and bright energy, allowing easy conversations among participants. Mobile food trucks and pop-up stalls completed the scene, offering neighborhood flavors that turned finish lines into festive community gatherings. The run became a reunion of generations, geographies, and the gentle joys that shape a sense of home.
Mapping milestones to modernity
Bahay Haraya offered guests an Interactive Timeline chronicling nearly five decades of distinction as the Philippines’ largest homebuilder, guiding them through moments and memories that have defined Camella communities across the archipelago.
The Model Home Exhibit opened doors to living spaces where form meets function, combining the iconic Mediterranean-inspired facade with modern sensibilities. Testimonial Walls showed portraits and personal accounts of homeowners over the years, capturing moments of perseverance and pride. The Campaign Corner revisited creative highlights, while Legacy Lane invited attendees to compose, create, or digitally capture what ‘coming home’ means to them. These elements formed a living archive, weaving past progress with future possibilities.
Opening doors and welcoming futures
Camella communities nationwide hosted a Grand Open House on August 17, 2025, an afternoon designed for discovery and decision-making. Homebuyers, investors, and business partners explored both virtual and on-site layouts, joined mini-talks that clarified the path to homeownership, and received on-the-spot financing consultations from partner banks. Event-only promotions helped translate interest into action, while thoughtful touches—Filipino delicacies, family-friendly activities, and one-on-one conversations with property specialists—created a warm and welcoming environment where questions were answered, next steps were simplified, and timelines turned into turning points toward a forever home.
Strengthening partnerships
Camella also invested in its business network by hosting a webinar featuring Joey Bondoc, Research Director at Colliers Philippines. The session delivered a comprehensive analysis of the Philippine real estate market, highlighting current homebuyer preferences and the continued rise of strategically located suburban communities nationwide. His insights on tourism, growth centers, and infrastructure-driven development equipped real estate professionals with the foresight, adaptability, and trust necessary to navigate a shifting market landscape.
A cup of gratitude
As part of the anniversary festivities, Camella extended its appreciation to its employees with a special treat: an exclusive 48 percent discount at Coffee Project branches nationwide. Symbolizing the 48 years of fulfilling Filipino dreams, the offer provided the perfect avenue to converse and connect over favorite brews. Whether it was a quick coffee before joining the morning run or a quiet moment to unwind after a busy day of activities, the perk added a flavorful note to cap the celebration.
From haraya to hashtags
Extending the celebration beyond physical communities, Camella brought the anniversary into the digital space through the A Legacy of Fulfilled Dreams contest. Families nationwide joined in by framing their photos with the official anniversary design, setting them as their Facebook profile pictures, and sharing short stories about the dreams they had fulfilled together.
The contest became a showcase of promise and progress, featuring family reunions and further achievements all tied to the beauty and belonging that come with having a forever home. By its conclusion, the online gallery reflected not only the breadth of Camella communities across the country but also the depth of the connections it has nurtured over 48 years. It stood as proof that haraya thrives both within physical and digital walls, linking families through shared stories of hope and home.
On to new horizons
From the earliest sana whispered in hope to the moment keys are placed into waiting hands, haraya has embodied the promise Camella has upheld for nearly five decades. This anniversary was not only a commemoration of what has been achieved but also a beacon for what lies ahead, reminding families that dreams are never still—they grow, evolve, and take root in spaces for both memory and milestones. The spirit of haraya endures: it calls on Filipinos to keep imagining, keep aspiring, and keep believing that every hope can find a home. As Camella looks to the future, it will remain the foundation upon which new generations build their legacies of fulfilled dreams.
The Philippines’ largest homebuilder
Camella is the flagship brand of the Philippines’ largest integrated property developer, Vista Land, providing over 600,000 homes in beautifully designed themed communities across 49 provinces and 147 key cities and municipalities.
The leading and preferred housing brand with a nationwide geographic reach, Camella builds thriving communities that embody innovation and progress with family and community life at its center, creating a legacy of value for generations to come.
Learn more about Camella communities nationwide by following @CamellaOfficial. Reach out [email protected] for news and offerings. Make your forever home a reality today!
Celebrate Life’s Milestones in Camella!
Make unforgettable memories in a Camella home.
Our communities are designed to elevate your living experience.
