In the Filipino heart, haraya is more than imagination: it is the imagery of the life we want to build, the realization of every sana whispered in faith, and the culmination of every dream carried across the years. It is the child’s memory of home, the parents’ promise of security, and the family’s shared sentiment for a better tomorrow.
From the phrase hiraya manawari—’May the desires of your heart come true’— to its more profound connotation of potential, creativity, and fulfillment, haraya speaks to the spirit of the 48th-year journey of Camella, the Philippines’ most trusted and preferred name in real estate: turning the longing for home into a legacy that endures for generations.
This year, Camella honors its founding anniversary with a nationwide tribute to the forever homes it has helped bring to life. Haraya, A Legacy of Fulfilled Dreams, is a two-week campaign running from August 11 to 23, 2025, with highlight events scheduled from August 15 to 17, 2025, across various Camella communities.
Home Hacks and Techs
Camella is partnering with leading smart-lock provider Megahit Global Solution (MGS) Philippines for a webinar duology called ‘Home Hacks and Techs’, which showcases practical, future-ready home automation solutions tailored to modern Filipino living.
Among the topics to be explored are ‘Security that Adapts to Every Age: Smart Locks for the Whole Family,’ a look into how age-inclusive, keyless entry options can support multigenerational living with convenience and peace of mind. ‘Future-Proofing the Family Home: Why Smart Locks are a Long-Term Investment’ highlights how technology-driven security upgrades combine safety, adaptability, and property value appreciation for years to come. These discussions go beyond gadgets; they speak to the importance of building forever homes that grow alongside the needs of each family member.
The Filipino Childhood Fun Run
The jog of memory meets the joy of motion in Takbong Haraya, a family-oriented fun run inspired by the Laro ng Lahing Pinoy, a timeless tradition among the youth. Participants will pass through themed game zones featuring traditional Filipino games such as patintero, tumbang preso, sipa, and piko, turning the race into reminiscences of where many of our lifelong dreams began: home. Whether held in the early glow of the morning or the golden light of the late afternoon, the event will resonate with community spirit, complemented by mobile food trucks and pop-up stall setups that encourage households to laugh, linger, and live in the moment.
A Legacy Showcase
Bahay Haraya captures the nearly five decades of Camella’s legacy as the Philippines’ largest homebuilder. Visitors can walk through the Interactive Timeline, reliving milestones that created communities across the archipelago, step into the Model Home Exhibit, and reflect on the Testimonial Wall, where framed portraits and perspectives of homeowners recount transformative journeys. The Campaign Corner will showcase beloved marketing moments and memories, while the Legacy Lane invites guests to share their distinct definitions of ‘coming home’ through written or digital notes or narratives. Together, these elements form a living link and layers to the foundation of Camella and the families who reside in its communities.
A Home for Generations to Come
Camella will open the doors of its communities nationwide on Sunday, August 17, 2025, for an afternoon of discovery, opportunity, and celebration. The Grand Open House will feature event-only promotions, financing assistance from partner banking institutions, and mini-talks on the homeownership journey. Attendees can enjoy Filipino delicacies, engage in exciting activities, and explore virtual and on-site house models.
From Your Door to the Digital World
Extending beyond the physical communities, the Camella: A Legacy of Fulfilled Dreams Digital Contest will gather stories from families across its neighborhoods nationwide. Participants need to set their family photo as the default picture on Facebook along with the official Camella anniversary frame, share a short story of their fulfilled dream together, and post it on Facebook using the hashtags #Camella and #CamellaALegacyOfFulfilledDreams. One lucky winner will be chosen from valid entries, making the initiative a shared success found in every forever home.
From Vision to Victory: Camella, the Home of Haraya
Haraya is the passage between resolve and reality, and for 48 years, Camella has been that bridge—turning the lifelong homeownership dreams of Filipino families into hopeful legacies for generations. HARAYA: A Legacy of Fulfilled Dreams is not only a commemoration, but also a continuing commitment to the Filipino journey from hope to home—today, tomorrow, and for all the time to come.
The Philippines’ Largest Homebuilder
Camella is the flagship brand of Vista Land, the leading integrated property developer in the country, having constructed nearly 600,000 quality homes in beautifully designed communities across 49 provinces and 147 key cities and municipalities for the past five decades.
The largest and most preferred homebuilder with a nationwide geographic reach, Camella builds thriving neighborhoods that embody innovation and progress with family and community life at its center, creating a legacy of value for generations to come.
Learn more about Camella developments nationwide. Follow @CamellaOfficial or message us at [email protected] for offerings. Make your forever home a reality today!
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