Camella’s 2018 video campaign, “Ako Naman Ngayon”, bagged the Silver Anvil during the 54th Anvil Awards of the Public Relations Society of the Philippines held last January 30, 2019 at the Marriott Grand Ball in Pasay City.
“Ako Naman Ngayon”, an inspiring tribute to the families of Overseas Filipino Workers (OFWs), was recognized as an excellent public relations tool in capturing the interest of potential millennial home buyers while celebrating the perseverance of Camella's primary market - the OFWs.
The 5-minute video shone light on the selfless love, perseverance, sacrifice, and Camella’s legacy of building the dreams of millions of Filipinos, from one generation to the next. “Ako Naman Ngayon” also marks the brand’s intensive effort to capture the interest of millennials as future home buyers.
Released in February 2018, the video succeeded in resonating with its target audience as shown on the million views and thousands of shares it had on Facebook.
Click this link to watch the winning video.
Camella is the flagship brand of Vista Land and Lifescapes and the country’s largest homebuilder, with almost 500,000 homes built to date. Camella’s strong presence now spans in 47 provinces and in 145 cities and municipalities.
Interested in buying your new home in Camella? Contact us at 0998 225 2254 or 0926 915 9138. For more details, go to www.camella.com.ph or visit the nearest Camella office in your area. Keep up with the latest Camella information, news, events and announcements by following us on Facebook atwww.facebook.com/CamellaOfficial/.