After a successful kick-off celebration last August 5, Camella, the country’s largest homebuilder and Vista Land’s flagship brand, took the second leg of its monthlong, nationwide anniversary celebration - National Camella Day (NCD) - highlighted by a gift-giving activity and a series of fun activities and entertainment at Lanang Business Park, Davao City.
The celebration started with a motorcade followed by a ribbon-cutting ceremony that marked the opening of the banchetto fair, and the special presentation of "Esang", the official mascot of Camella’s Lessandra Series - the brand's most affordable line of houses.
Apart from underlining the legacy and milestones that Camella has reached in over 40 years, the aim of NCD 2018 is to celebrate with all Camella stakeholders the success, love and pride for the brand. Thus, this year’s NCD is encapsulated by a strong, succinct and catchy tagline, ‘Taga-Camella Ako’.
Aside from the festivities shared with the various stakeholders of the Camella community, NCD-Davao likewise expanded its activities to benefit and give back to the community. In a gift-giving activity, about 80 children beneficiaries from SOS Children’s Village Davao received loot bags and groceries. Various activities were lined up to entertain the children such as balloon twisting, face painting and magic show.
The afternoon was highlighted by the cheerdance competition entitled, Hataw-Davao. To cap off the festivities, The Voice Kids Grand Champion Jona Soquite, Asia’s Got Talent Grand Finalists Neil Llanes and DMX Comvalenoz, and the 5-member band sensation BoybandPH staged an all-out concert performance. Social media influencer, Randolph Valmoria, also presented a one-man comical skit. The celebration was punctuated by the premiere of Camella's second installation of its 3-part web series or digiserye that highlights Lessandra. The third and last short film from the lighthearted digiserye is scheduled for release on August 18 during the third leg of NCD at Vista Mall Iloilo.
First launched at Vista Mall Taguig in 2017, this year’s NCD is a month-long celebration highlighted by weekly events across the country, on the following schedules: August 18 at Vista Mall Iloilo, Oton, Iloilo City; and August 25 at Vista Mall Daang Hari, Cavite.
Camella, the country’s most trusted brand, continues to fulfill its mandate of housing the nation through affordable housing and expansion to more locations. Indisputably the real estate brand with the widest geographic reach across the country, Camella is present in 47 provinces and in 141 cities and municipalities, with almost 400,000 houses built to date.