Celebrating the holiday season in a merrier, more festive vibe than ever, Camella, the country’s most trusted brand and largest homebuilder, highlights family togetherness in its latest Christmas campaign, “iSANTAhanan”.
“iSANTAhanan”, a portmanteau of the Filipino words, “isa” and “ tahanan”, was officially launched last November 24 through a Christmas lighting activity held simultaneously in all Camella developments across the country.
Brightening all Camella developments through the special lighting of its Christmas dressed-up project markers, the campaign’s launch was attended by Camella stakeholders - from homeowners, to sellers and employees - who enthusiastically gathered to witness and take part in the festive occasion. The grand launch, likewise, featured activities such as special dance performances, a thanksgiving mass and a fireworks display that capped off the evening. Camella’s first-ever Christmas jingle also entitled “iSANTAhanan”, was released during the said activity, livening up the campaign’s nationwide launch.
Christmas dressed-up project markers of various Camella developments at night
Prior to the said activity, the campaign was digitally launched through Camella’s social media accounts, boosting its sales-driven special promotions. The iSANTAhanan promo entitled new home buyers to various special holiday treats, from free tiles and free bank charges, to winning cash prizes.
Another special feature of this year’s holiday campaign that proves the brand’s thrust to further reinvent itself, was the release of an inspiring and high-spirited Christmas-themed video, set to the lively and catchy lyrics of the iSANTAhanan jingle. The short video, which premiered during two separate events at Vista Mall Bataan and Starmall Alabang, puts into center stage the company’s employees, highlighting the value of its people coming together in the spirit of the Christmas season, and at the same time, briefly recounting the brand’s success and milestones this 2018.
Through the Christmas-themed video, close to a thousand Camella employees expressed their love and pride for the brand together with homeowners, sellers, and “Esang”, the official mascot of the Lessandra series — Camella’s most affordable line of homes.
Camella employees with the official voices behind the iSANTAhanan jingle
Camella, the flagship brand of Vista Land and Lifescapes, Inc., continues to fulfil its mandate of housing the nation through affordable housing and expansion to more locations. Indisputably the real estate brand with the widest geographic reach across the country, Camella is present in 47 provinces and in 145 cities and municipalities, with almost 500,000 houses built to date.