Following its initial success in Sinulog and Ati-Atihan, Camella continues to bring more festive vibe in the country’s biggest and most popular cultural events, with the latest Camella Caravan program happening in Panagbenga and Anilag festivals!
It was another big, celebratory weekend for Camella as it simultaneously joined two of Luzon’s grandest festivals, from Baguio’s annual Flower Festival in the up north province of Benguet to Sta. Cruz’s Anilag in down south Laguna. Baguio’s Flower Festival once again dazzled spectators with grand, colorful floats and street dance participants clad in ethnic, flower-inspired costumes, while Anilag Festival, a shortened term for “Ani ng Laguna” further accentuated the province’s bountiful harvests and Lagunense’s rich culture and craftsmanship.
Participants of Panagbenga Street Dance Competition in their vibrant, flower-inspired costumes
An artistic booth in Anilag made entirely of coconut shells topped by a giant straw hat
A first-time sponsor for both events, Camella certainly did not disappoint with various special promos, big discounts, and free giveaways not to mention the oh-so-cute Esang mascot and a spectacular Camella home-inspired flower float! See photos below for the Camella Caravan highlights in Panagbenga and Anilag.
Camella joins Panagbenga Festival’s Grand Float Parade, showcasing a beautiful Camella home-inspired float fully adorned with colorful flowers.
Esang, the official mascot of Camella’s most affordable home series called Lessandra, charms spectators during the Float Parade with her fun personality and cute gestures. Dazzled spectators take photos with the Camella Float
Winners of Camella select merchandises flash bright smiles at the Camella photo booth
Panagbenga Street Dance participants garbed in traditional Igorot attire pose for an adorable shot at the Camella photo booth
Festival goers inquire and visit the Camella booth stationed at the Baguio Athletic Bowl
Camella’s corporate float leads the queue during the Anilag Festival float parade
Participants of the Anilag Color Run at the race’s starting pointCamella booth setup at the Laguna Provincial Capitol features larger-than-life Esang inflatableDouble cuteness in one photo! Festival goers cheerfully take photos with Esang mascot and Esang inflatable in front of the Camella booth.