Camella Highlights "5 Pillars" as it Gears Up to Launch New Projects in Mega Manila


April 08, 2014

Camella, the flagship brand of real estate giant Vista Land & Lifescapes, Inc., highlights its “five pillars” as it gears up to launch new projects in Mega Manila.

“Camella’s ‘five pillars’ - excellent location, convenient and accessible, safe and secure, wise investment, and affordable and value-for-money - are the core of what the group promises,” said Mr. Red Rosales, Vista Land’s Central Marketing Officer.

“They have kept the company on the right, and rather successful, track and possibly because of these pillars, Camella has become the country’s most preferred home brand,” added Mr. Rosales.

Mr. Ric Pallesco, Camella’s Division Head, said that most of Camella’s buyers are first-time homeowners who have worked hard and sacrificed comfort to save up for a home of their own.

“It is Camella’s mission, therefore, to provide them with the kind of home and lifestyle they have long dreamed of by building beautiful, secure, masterplanned communities in the most carefully selected and convenient locations,” said Mr. Pallesco.

Camella masterplanned communities are designed to be almost completely self-contained, with lifestyle facilities that deck all other Camella properties like clubhouses or function halls, swimming pools, play courts, playgrounds, parks, walkways, and jogging or biking paths.

Pallesco also underscored why investing in a Camella home is a wise choice. “Every Camella home is a landmark of quality and a product of modern technology, built to appreciate in value over time. We build homes that are affordable without sacrificing the quality. Add to this the advantage that Camella only builds in the most strategic locations, so, as more communities are developed, the land value likewise increases, propelling your home investment to profit,” explained Mr. Pallesco.

Camella, which has been recognized in an industry study as the most preferred housing brand in the Philippines, has built close to 300,000 homes and maintains a powerful presence in Mega Manila and 35 other key provincial destinations and 76 cities and municipalities, which also gives it the widest geographical reach in the housing business.

C¬¬amella is the subsidiary catering to the mid-market segment of Vista Land.  In close to 38 years, it has built an immense selection of affordable, high-quality homes with world-class settings and exquisitely themed communities across our islands – each one carrying Vista Land’s expertise in space planning, carefully thought out and sustainable architecture, and an innate knack for selecting the most accessible and attractive locations.